Hi Jim!

World’s No. 1 Selling Bourbon, Jim Beam

To capture a slice of India’s growing spirits market, the Kentucky-based bourbon launched in India created the this first-ever chat-bot to add a new spin to the way Jim Beam engaged with their audience.

Campaign Objective

Why a Chatbot?

A personalised & unique experience in every conversation Higher user engagement & retention via dynamic content in real-time. Opportunity to Build & Track loyalty Build awareness & consideration for the brand in a Scotch obsessed market. Huge activation & promotional investments by spirits brands have created immense clutter for Jim Beam.

Marketing Strategy

Leverage Jim Beam Originals music gig nights, Signature recipes & quirky brand facts. Engage users to drive positive word of mouth & re-visits.

The Result

The BOT delivered close to 15% engagement & connected with 950,000 people over 9 months, driving awareness & positive word of mouth.